XJoerg Hoewner E-mail:
Joerg.hoewner@k-zwoelf.com
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Autor: Jörg Hoewner

Schön ausgedrückt von Jeffrey Phillips in “Innovation Networks”:

“If Proctor and Gamble, one of the leading consumer products firms, believes its scientists and research labs are insufficient to generate enough ideas to keep its products current, how can any firm believe that its internal knowledge and resources alone will generate enough ideas to even become slightly more innovative?”

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